Just when you think you’ve seen it all…
A jar of pink pickles stops you in your tracks.
A pickle jar so bright, it’s practically glowing in the the entire aisle of 179 jars of all shapes, sizes, and “cuts” of pickles.
It’s like it was meant to be.
Jar meets hand, meets shopping cart meets checkout, meets bag meets minivan, meets kitchen cabinets meets mouth.
To be fair…
This pickle isn’t quite on shelves yet.
That visual was just the sensationalist movie reel in my mind when I heard the product announcement.
The photo is my concoction of pickle meets Kool Aid.
The Big Chain Store (we’ll just call them The “W”) has invented this product and coined its name.
The pink “Tro-Pickle” is a tropical, fruit punch flavored pickle.
I get it.
I know what you’re thinking.
What’s a pink pickle got do with ME?
A lot, actually. Particularly when it comes to your photography business.
Big W’s invention of the Tropickle is actually, in my opinion, genius.
At least the strategy.
I haven’t been able to get my hands on a jar of these just yet..
...seems kinda disgusting really.
But hey, I’ll try anything once (well MOST things).
I want to give you the answer to the Pink Pickle Strategy.
But first I think we should play a game.
It’s fun, and it’s simple, and you can win 1 of 5 Starbucks Gift Cards.
Just answer me this:
Why do you think the Big W is coming out with this Tropickle, aka “pink pickle?”
BONUS points if you go more in-depth (what business strategies are going on here...it might not be your first gut reaction...)
Hit reply and pop me back your best guess. The best 5 answers win a Starbucks Gift Card.
P.S. The Pink Pickle Saga will continue in a few days.
I’m not sure what day I’ll announce the winners yet.
Depends on my mood. My weekend.
So hit reply SOON!
P.P.S. I’ll reveal how to use the Pink Pickle Strategy in you business, so be sure to keep opening your email.